"Here's an ingenious (and guaranteed) way to lose customers: 1. Advertise happy hour along with happy hour prices. 2. Welcome long time returning customers. 3. Charge them regular price beer during happy hour. 4. When confronted, have one of the employees tell customers that happy hour prices must have not kicked in yet, while the other employee says the price charged is the happy hour price. 5. When confronted about advertised prices on the board, tell customers your happy hour prices are for bottled beer and not draught beer. 5. When confronted again about advertised prices on the board, tell customers you just haven't had time to update the prices yet. 6. When confronted again that this is about principle and not about money, and that customer should be paying the advertised price regardless of store owner's excuse, tell the customer that he/she is too cheap."
