"Begun in Los Angeles’ Arts District in 2011, the mother and son team of Becky Grasley and Matt Heffner now taking a backseat to CEO Sean Brennan as the band continues to grow, New Year’s Eve found business booming at The Pie Hole in Gelson’s Market just past 3:00pm.Officially “The Pie Hole Artisan Bakery Gelson’s Market,” baking from scratch daily from open until close, it is amongst the usual trappings of an upscale grocery store that guests will find a well-stocked counter, including many items not offered elsewhere.Available for take-out, delivery or dine-in, a small wine bar with televisions adjacent bottles of Champagne, it was skipping savories that a warm Turnover started things off with juicy Cherries inside Puff Pastry before moving on to Salted Caramel Pecan Pie that could have benefitted from more Nuts to offset an abundance of near-liquid Caramel.$6.75 to 7.50 per slice, billed as “happiness one slice at a time,” Chocolate Brownie Pie eats a lot like Southern Chess with its decadence augmented by housemade Whipped Cream while a cheaper square of Birthday Cake is moist yet toothsome and expectedly quite sweet."