"This business focuses on using higher quality, healthy ingredients to make salads, wraps, bowls, and soups. In order to source these ingredients, they have to purchase more expensive items and create more expensive supply chains. You do see that cost carried through on your meal. The pictured burrito was $10 by itself. A cup of juice is $6. The burrito was very good, and pretty filling as well. I don't think the premium you're paying is too high personally. But it will probably turn a lot of people off, which is fine. This is a niche model, catered to a smaller subset of diners. Worth checking out for a quick bite to see if it's worth it to you."
