"This is my top sandwich spot. Eaten here three times and had 5 of the ten sandwiches (I'm not a glutton, actually quite the opposite...I share half with my wife and visa versa. Sharing is caring. Location: It's a small but clean and relaxing spot. Nothing fancy, but well done and nod to the forthcoming quality and craftsmanship displayed in the sandos. Service: Always outstanding. Quick (even when 7 people ordered before me, I got served in 10 minutes , and caring. Who I can only assume is the owner has, every time I've eaten there, asked me how the food is. She cares, and it shows not just in the location and food, but in the service provided. You feel welcome and valued as a customer. Now the Food: Like I said, 5 of the 10. Tuna, Porkchetta, Turkey, Ribeye, Philly. Since individual tastes differ, I'm not going to give a mouthwatering description of each, and they were all mouthwatering. I'll describe my current favorite, the shaved Ribeye. The sandwich itself is served cold, which makes it surprisingly refreshing. The ribeye itself is very flavorful and is buoyed extraordinarily well by the horseradish spread. A smooth cheese (havarti? , crisp pickled red onions, and a leafy green add to the fresh bite of flavor the sandwich provides. It's simple but in its simplicity is the quality and freshness. It's wonderful. (For a maximum savory yet just as delicious effect, go with the porkchetta...a hot delicious mess of a sandwich . Larrys is too new to be an institution, but in a sandwich city devoid of them, their straightforward, high quality and fresh sandwich options are a great step to that direction. Very happy to have you in downtown San Diego, Larrys deli. (PS: Just found out Friday and Saturday from 11 pm to 4 am they have a late night menu frito pie and grilled cheese anyone?!? Count me in. Next review update will be at the behest of the frito pie."